Choosing where to attend college is a hugely personal decision, and when a school is for everyone, it can be hard to see yourself in the crowd. For this campaign, we helped CSU Pueblo define its identity as a uniquely diverse school where everyone’s story not only matters, but deserves to be told. We shot real students as they described the one unifying story that connects them all: how their education at CSU Pueblo transformed their lives. All in very different ways.

By highlighting the intersections of community, hands-on learning, mentorship, support and freedom of individuality, we shed light on the ways in which CSU Pueblo stands out from the crowd, and how its students do too.