Choosing where to attend college is a hugely personal decision, and when a school is for everyone, it can be hard to see yourself in the crowd. For this campaign, we helped CSU Pueblo define its identity as a uniquely diverse school where everyone’s story not only matters, but deserves to be told. We shot real students as they described the one unifying story that connects them all: how their education at CSU Pueblo transformed their lives. All in very different ways.
By highlighting the intersections of community, hands-on learning, mentorship, support and freedom of individuality, we shed light on the ways in which CSU Pueblo stands out from the crowd, and how its students do too.
Director of Photography & Photographer – Melanie McLean Brooks
In addition to capturuing the visuals, Flying Giant assembled the talented photo and video team to pull off this fast-paced, hybrid production.
This campaign included all the various media, including online ad buys, billboards, banners, a website, videos, social cuts, posters, collateral and more.
Campaign & Design by AOR.
Director Andrea Nordgren
Producer Andy Borgion
Senior Copywriter Tom Häglöff
Gaffer Tyler Kasche
DIT Luke Hall
Camera Assistant Souki Mehdaoui
Audio Aaron DelGrosso
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